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    Services & Pricing

    AI strategy, advice
    and implementation.

    A few doors in, depending on where the business is and what it needs next. Pick the one that fits, or scope a fit if you're not sure.

    Most engagements start free, with the AI Opportunity Assessment. The paid steps below come once there's a clear fit.

    00Free

    AI Opportunity Assessment

    The free front door. Where most engagements now begin.

    Free

    No cost, no obligation. Personally reviewed by Maria.

    Take the free assessment

    A free way in. Answer a few questions about the business and receive a tailored view of where AI could realistically help, personally reviewed by Maria. The recommended starting point for most people.

    Best as the first step for anyone considering working together. Sets the shape for everything that follows.

    What's included

    • A few short questions about the business, no preparation needed
    • A tailored review of where AI could realistically help, sent back personally
    • An honest view on whether a paid engagement makes sense yet
    • If it looks like a good fit, an invitation to a free Discovery Call follows

    The Assessment is deliberately the top of the funnel. Paid steps only come if and when there is a clear fit.

    01Free

    Discovery Call

    Free, by invitation after the Assessment.

    Free, by invitation

    Not bookable directly. Offered after Maria reviews your Assessment.

    Start with the Assessment

    Offered personally after the Assessment, if it looks like a good fit. A short, relaxed conversation about the business and whether I am the right fit to work with you. Not a self-serve booking on the site, Maria will send a direct link.

    Best for people whose Assessment answers suggest there is likely something worth exploring further.

    What's included

    • A short introductory conversation, around 30 minutes
    • A walk through the tailored recommendations from your Assessment
    • Space to ask questions and talk through what would actually help the business
    • An honest view on whether a paid engagement is the right next step, no obligation either way

    After the call, if it looks like a fit, Maria follows up with a short outline proposal and guideline pricing.

    02

    F.O.C.U.S Strategy Day

    Time on the business, then written findings and a phased roadmap.

    £950

    £950 · a full day on the business, plus written findings and a phased roadmap

    See F.O.C.U.S Strategy Day

    For businesses where an hour is not enough to properly map how AI can help, a full day engagement is available on request. Time spent properly on the business, so the advice that follows is grounded in how it actually works rather than guesswork.

    Suited to any business where a call is not enough to scope things properly, from multi-site operations to a business that has not opened yet and wants the foundations right first time. Covers London and the Home Counties.

    What's included

    • Time with the people who run the business, or who are about to, across sites or departments as needed
    • A structured look at processes, systems, bottlenecks and where AI can genuinely help, or at what those should be if they are not in place yet
    • A detailed written proposal following the visit, with specific, justified recommendations
    • A phased roadmap covering what to do first, next, and later

    A standalone entry point, not a required step before Build or Advise. The findings and roadmap stand on their own. Some businesses use them to brief a build, some take them and run with them internally, and some conclude the honest answer is not yet. All three are good outcomes.

    03

    F.O.C.U.S Build

    The Upgrade stage of the F.O.C.U.S Method, in practice.

    Scoped per project

    Every project is scoped and quoted in writing before any work starts.

    Tell me what you want built

    The implementation of the AI strategy, and proof the advice works in practice.

    For businesses that need something built properly. Every project is scoped and quoted individually.

    Always included

    • A written scope and fixed quote before any build work starts
    • Your own private client workspace where the project lives, ready to access once it is built
    • Build, configuration and testing of everything in the agreed scope
    • Full handover sessions and written documentation, so the team owns it
    • A short post-launch window for snagging and small adjustments
    • Any new capability added to a system already built is always a new, separately quoted Build

    Examples of what can be built

    Every project is scoped individually. The list below describes what is possible, not a fixed inclusion list or price menu. Your actual build is shaped around what your business needs.

    • A new website, or a refresh of an existing one, with domain and email setup
    • A CRM to hold every lead, client and conversation in one place
    • Lead capture forms, pipelines and automated follow-up sequences
    • An AI receptionist that answers calls, books appointments and handles enquiries out of hours
    • AI assistants trained on your business to answer common questions and draft responses
    • A private client portal for your customers to log in, see updates, sign documents or pay
    • Internal knowledge bases and SOPs the team can actually use
    • Booking, quoting and approval workflows that remove back-and-forth
    • Review request and reputation workflows that run in the background
    • Reporting dashboards so you can see what is happening without chasing people
    • Simple operating systems that tie scheduling, jobs, invoicing and follow-up together

    Most builds don't end at handover; ongoing support is scoped individually once I know what the system needs.

    04

    F.O.C.U.S Advise

    Strategic AI advice, sold in fixed blocks.

    £4,200 or £7,200

    Three month block £4,200, paid in full upfront. Six month block £7,200, half at signing and half at the month three midpoint.

    See F.O.C.U.S Advise

    Strategic AI advice for business owners, directors and leadership teams. Every block runs the full F.O.C.U.S arc, beginning with an included Discovery day in the business and a clear baseline. The three month block suits owner-led businesses and small leadership teams where decisions sit with one or two people, so changes can be agreed, tested and embedded within a quarter. Choose six months when several departments, sites or a wider team are involved, or multiple connected changes need time to be tested and adopted.

    Best for owners who already know they should be doing something with AI, and want someone who has run real operations to tell them which parts of the list actually matter.

    What's included

    • An included Discovery day on site, with a baseline measure and written roadmap
    • Weekly 30 minute check-ins
    • Two site visits in the three month block, or three in the six month block
    • A final review against the starting baseline
    • WhatsApp or email access between sessions, with replies within one working day Monday to Friday
    • Never includes build work; anything build-related that comes up is quoted separately

    I don't earn more by recommending a build, which is why the advice stays honest.

    A note on how the work runs

    Every engagement runs through a private client workspace. Roadmap, meeting notes, SOPs, AI assets and support requests in one place. Quiet structure that holds the relationship between sessions, and a kept record the team can use long after handover.

    What I build

    Practical business solutions,
    shaped around how you actually run.

    A description of what is possible, not a menu with fixed prices.

    Every implementation project begins with Foundation, the first stage of the F.O.C.U.S Method. I assess with you how the business currently operates, identify the highest-value opportunities for improvement and define exactly what needs to be built before any work begins. Projects are then scoped individually and quoted at a fixed price based on complexity, requirements and outcomes. Every build includes a dedicated client workspace, documented processes, handover training and ongoing support during implementation, ensuring your team can confidently own and operate the system once complete.

    F.O.C.U.S Build is delivered through Focus AI Studio.

    Built by someone who understands the realities of running live operations, not an agency. Every system is designed around how the business actually operates, with full handover and documentation.

    Websites & Domain Setup

    A proper home for the business, set up to work with everything else.

    CRM & Lead Management

    Capture and follow up enquiries consistently, without anything slipping through.

    AI Receptionists

    Handle enquiries and route requests around the clock.

    AI Assistants

    Trained on the business so the team finds answers without waiting on one person.

    Client Portals

    A private space for each client to see where they are.

    Booking & Quoting Workflows

    Practical workflows that take the admin off the team.

    Follow-Up Automations

    On-brand follow-up at the moments that matter.

    Review & Reputation Systems

    More reviews, without anyone having to remember to ask.

    Reporting Dashboards

    The numbers and decisions that matter, in one calm view.

    Internal Knowledge Bases

    Information, processes and answers in one place the team uses.

    Business Operating Systems

    A simple operating system for a small business, in one place.

    Real client builds

    Three recent
    examples of the work.

    RAMS, surveys and site documentation tool built for a construction operations client

    Construction

    RAMS, surveys and site documentation

    Site surveys, risk assessments and method statements drafted in the client's format from the inputs they already capture. Compliance handled without another spreadsheet or another late evening.

    Client portal dashboard with current stage, weekly priorities and journey progress

    Professional services

    Client portal and engagement journey

    A private space for each client to see where they are, what's next, briefings and progress. Replaces the 'where are we up to?' email and makes delivery feel as ordered as the work.

    Training and knowledge platform dashboard with module progress

    Training and operations

    Training and knowledge platform

    A gated learning space for staff, clients or members: modules, progress, certificates, internal tools. Scales the parts of expertise that previously had to be repeated in person.

    What things actually cost

    Real numbers,
    from real work.

    AI pricing is hard to compare because almost nobody publishes theirs. So here is the honest shape of it, from real projects. These are examples of scale, not a menu, and every quote is fixed.

    Around £850 · a focused, single-purpose tool

    For example: a live portfolio overview for a property business. One screen showing every property, who manages it, when it was last inspected, what is open, and where this month's client report has got to. The kind of thing an operations manager currently chases together by hand, turned into a glance.

    Around £3,000 · a system that takes over a whole recurring job

    For example: a client reporting portal for a property management firm. It reads their project management board, works out which entries belong in each monthly client report, condenses the longer stories into clear sentences, applies the firm's house style right down to capitalisation rules and how contractors are named, and produces a finished Word draft in their own format. Twenty-five reports a month that used to consume around a week of collective staff time, arriving as strong first drafts for the team to check and send. Built around their exact reports and their exact boards, piloted against real months before going anywhere near the full portfolio. As a sense of scale, using the client's own figures at an illustrative £40 an hour, the time returned is worth roughly £8,800 to £14,000 a year against a build cost under £3,000.

    From around £8,000 · a full operating layer

    For example: an internal operations platform built for a specialist manufacturing business, bringing safety records, site surveys, live cost tracking, the company knowledge base and handover documentation into one place, with AI on hand to draft documents and summarise data, and role-based access so each person sees what is relevant to them. Alongside it, a site attendance app with geofenced clock-in and job costing, and an invoice hub that captures subcontractor invoices straight from the inbox, checks for duplicates, and prepares the Friday payment run. Where a build like this lands depends on how many systems it connects and how much it takes over; it is scoped piece by piece, and it can be built in phases.

    For a rough picture of what returned hours could be worth in your business, the F.O.C.U.S Capacity Calculator takes a minute.

    Advise

    Strategic AI advice,
    alongside your leadership team.

    F.O.C.U.S Advise is a fixed three or six month block of strategic AI advice for owners, directors and leadership teams. It begins with an included Discovery day on site, including a baseline measure and written roadmap. Weekly 30 minute check-ins keep decisions moving, with two site visits across three months or three across six, followed by a final review against the starting baseline.

    Two fixed prices, nothing rolling: £4,200 paid upfront for the three month block, or £7,200 split between the start and midpoint for six months. The included Discovery day is part of Advise, not the separate £950 Strategy Day. I work with a maximum of five Advise clients at any one time.

    A Business Brain can be added for £995 during Advise, or bought standalone for £1,595. It is a one-off cost with no monthly fee. A Live Business Brain is quoted separately as a Build.

    See F.O.C.U.S Advise

    Sense-check it

    Not sure what any of this is worth
    to your business?

    Curious which builds would return the most capacity in your business? The F.O.C.U.S Capacity Calculator gives a rough picture in a minute, based on your team size and loaded admin cost.

    Open the calculator

    Questions

    The things people
    usually ask.

    Start with the free AI Opportunity Assessment. Answer a few short questions about the business and Maria will personally send back a tailored view of where AI could realistically help. If it looks like a good fit, an invitation to a free Discovery Call follows.

    The usual first step is the free AI Opportunity Assessment. I read your answers personally and come back with a tailored view, including which service tier looks like the right fit.

    F.O.C.U.S Build is project-based implementation. A specific system, workflow, portal or automation is scoped, built and handed over. F.O.C.U.S Advise is strategic AI advice delivered over a fixed three or six month block. It starts with an included Discovery day, then weekly check-ins, planned site visits and a final review against the starting baseline. It never includes build work.

    No. The separate £950 F.O.C.U.S Strategy Day is a standalone entry point in its own right. Advise can be commissioned directly and includes its own Discovery day as the first part of the block, with no additional charge.

    No. Strategy Day is a one-off day, builds are quoted per project, and Advise is bought as a fixed three or six month block. Nothing rolls on by default.

    Choose three months when a small leadership team makes the decisions and the priorities can be agreed, tested and embedded within a quarter. Choose six months when more people, sites or departments need to be involved, or the changes need longer to bed in. Both blocks run the full F.O.C.U.S method. The difference is the depth, breadth, number of people involved and time available for the changes to stick.

    It happens, and it's fine. Anything material gets a short written change note with revised scope and cost, agreed before it goes in. No creeping invoices.

    Every engagement comes with handover sessions and a client workspace kept for your team. Most builds don't end at handover; ongoing support is scoped individually once I know what the system needs.

    Any new capability added to a system already built is a new, separately quoted Build, agreed with you before it starts.

    Yes. The Assessment is the simplest way in: a few short questions, a tailored view back from Maria personally, and, if it looks like a good fit, an invitation to a free Discovery Call to talk it through. No obligation either way.

    See where AI could help your business.

    A free AI Opportunity Assessment. Answer a few questions and I'll come back to you personally with where AI could realistically help.