Question 1

What does Focus AI Studio do?

Accepted Answer

Focus AI Studio provides strategic AI advice and implementation for growing businesses. It was founded and is run by Maria Fethers, who works personally with every client. The advice comes first: where AI genuinely earns its place, what to change first, and what is better left alone. The build work that follows is the delivery of that advice.

Question 2

I don't know which service I need. Where do I start?

Accepted Answer

Start with the free AI Opportunity Assessment. Answer a few short questions about the business and Maria will personally send back a tailored view of where AI could realistically help. If it looks like a good fit, you can book a free Discovery Call to talk it through.

Question 3

Is there a free way to start?

Accepted Answer

Yes. The free AI Opportunity Assessment is the recommended starting point for most people. Answer a few questions about your business and Maria comes back to you personally with a tailored view of where AI could realistically help. There is no cost and no obligation either way.

Question 4

What is the F.O.C.U.S framework?

Accepted Answer

F.O.C.U.S is Maria's own framework: Foundation (an honest read of the business), Opportunities (map the most useful interventions), Clarity (commit to the one or two changes that would actually move the business forward), Upgrade (build the systems, automations and AI that earned their place), and Sustain (handover and documentation so the team can run it).

Question 5

What's the difference between F.O.C.U.S Build and F.O.C.U.S Advise?

Accepted Answer

F.O.C.U.S Build is project-based implementation. A specific system, workflow, portal or automation is scoped, built and handed over. Every build is scoped per project with a fixed written quote agreed before any work starts. F.O.C.U.S Advise is strategic AI advice delivered as a fixed three or six month block, priced at £4,200 or £7,200. It begins with an included Discovery day and baseline, followed by weekly 30 minute check-ins, planned site visits and a final review. It never includes build work.

Question 6

What happens after a Build is handed over?

Accepted Answer

Every build comes with handover sessions, written documentation and a client workspace kept for the team. Ongoing care is then available on an optional monthly maintenance plan: £95 per month for minor tweaks submitted once a month, such as swapping a photograph or changing wording, or £295 per month for more comprehensive updates, such as adding new projects to a website or publishing new content. Maintenance is practical upkeep and is separate from F.O.C.U.S Advise. Any new capability is quoted separately as a new F.O.C.U.S Build.

Question 7

Should I choose three months or six months of F.O.C.U.S Advise?

Accepted Answer

Choose three months when a small leadership team makes the decisions and the priorities can be agreed, tested and embedded within a quarter. Choose six months when more people, sites or departments need to be involved, or the changes need longer to bed in. Both blocks run the full F.O.C.U.S method. The difference is the depth, breadth, number of people involved and time available for the changes to stick.

Question 8

Who runs Focus AI Studio?

Accepted Answer

Focus AI Studio is founded and run by Maria Fethers. She has more than 20 years of experience running businesses, completed the Artificial Intelligence Programme at Saïd Business School, University of Oxford, in 2025.

Question 9

Which sectors does Focus AI Studio work with?

Accepted Answer

Focus AI Studio has particular experience in property, construction, manufacturing, hospitality, professional services, local businesses and contractors. Maria still actively runs businesses in construction, property and hospitality, so the advice is grounded in operating one rather than studying one.

Question 10

Is Focus AI Studio insured?

Accepted Answer

Yes. Focus AI Studio is insured with Hiscox: professional indemnity and public liability at £1,000,000 each, and cyber and data cover at £250,000. Copies of the certificates are available on request.

Better-runbusinesses,
built properly.

Think. Decide.
Build. Hand over.

A framework I built
for the work I actually do.

Four ways to work
together.

AI Opportunity Assessment

F.O.C.U.S Strategy Day

F.O.C.U.S Build

F.O.C.U.S Advise

Examples of systems that remove
friction from the day.

Client Portals

Lead Management Systems

Internal Knowledge Assistants

AI Receptionists

Customer Follow-Up Systems

Reporting Dashboards

Review & Reputation Systems

Business Operating Systems

Useful tools.
Built for real businesses.

AI Policy Builder

AI Opportunity Assessment

F.O.C.U.S Capacity Calculator

AI Visibility Audit

Practical operator,
building better ways for work to run.

Learn how to use AI properly
at work.

See where AI could
help your business.

Better-runbusinesses,built properly.

Think. Decide.Build. Hand over.

A framework I builtfor the work I actually do.

Four ways to worktogether.

AI Opportunity Assessment

F.O.C.U.S Strategy Day

F.O.C.U.S Build

F.O.C.U.S Advise

Examples of systems that removefriction from the day.

Client Portals

Lead Management Systems

Internal Knowledge Assistants

AI Receptionists

Customer Follow-Up Systems

Reporting Dashboards

Review & Reputation Systems

Business Operating Systems

Useful tools.Built for real businesses.

AI Policy Builder

AI Opportunity Assessment

F.O.C.U.S Capacity Calculator

AI Visibility Audit

Practical operator,building better ways for work to run.

Learn how to use AI properlyat work.

See where AI couldhelp your business.

Better-runbusinesses,
built properly.

Think. Decide.
Build. Hand over.

A framework I built
for the work I actually do.

Four ways to work
together.

Examples of systems that remove
friction from the day.

Useful tools.
Built for real businesses.

Practical operator,
building better ways for work to run.

Learn how to use AI properly
at work.

See where AI could
help your business.